Performance Boating Sales uses modern marketing strategies that are structured in a way to make them adaptable for each type of boat we sell.
We maximise the audience exposure by utilising our responsive website, meaning it is automatically adapted to the method the user is viewing it, and by submitting listings to at least six external websites as appropriate.
As part of the Australian Marine Network, our listings appear on the AMN national website where they are not only accessed by potential buyers across the country, but are also available for our AMN offices in every state of Australia to promote to their clients – amn.com.au
We are also a market leader in the use of social media and search engine marketing, and have a customer database of over 3.5k. Our electronic newsletters go out once a month and our audience is made up of qualified recipients as well as media and industry based contacts.
We advertise in traditional media with print advertising appearing in magazines such as Cruising Helmsman, Afloat, SAILS and Australian Sailing, and specific brochures in skipper bags at events such as the Sydney to Hobart, the Jeanneau Cup, and other events that we sponsor or attend.
On the ground our head office is based in Pittwater at a high traffic marina. Our window displays and signage face towards the road for maximum exposure. Foot traffic is high due to positioning, and to the complimentary businesses we share the marina with – a café, retail shops and marine businesses.