Performance Boating Sales uses a strategic marketing approach that is structured in a way to make each campaign specific to each type of boat we sell.
We maximise the audience exposure by utilising our responsive website, and by submitting listings to at least six external websites as required.
We are also a market leader with extensive use of social media and search engine marketing, and have a customer database of over 3.5k. Our electronic newsletters are sent regularly with an audience made up of qualified recipients as well as media and industry based contacts.
We advertise in traditional media as required with print advertising. Specific brochures in skipper bags at large regattas and events, the Jeanneau Cup, and other events that we sponsor or attend.
On the ground our head office is based in Pittwater at a high traffic marina. Our window displays and signage face towards the road for maximum exposure. Foot traffic is high due to positioning, and to the complimentary businesses we share the marina with – a café, retail shops and marine businesses.